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Sally Hopkins

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Location : Northlake, IL.

PostSubject: Licensing Agents   Sun May 31, 2009 1:35 pm

Recently I have seen a few references to licensing agents in some on-line media I've been reading. It seems like a good way for someone to get started or it may be a solution for the person who has a difficult time cold calling.


What are the pros and cons to using a licensing agent?

Thank you!
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Jim DeBetta

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Location : Marietta GA

PostSubject: licensing agent   Wed Jun 03, 2009 8:11 pm

Hey Sally!

Although I have done licensing deals, I am not an licensing pro but I can tell you that using agents can be good and maybe not so good. I think that if you are afraid to make cold calls then finding a good agent may be the way to go but if you can overcome the cold call fear then learning how to "learn the pitch" and doing it yourself can be quite rewarding although still very challenging. Stephen Key, a mentor on this site, offers a great course on the basics of licensing and I encourage you to check it out....

Good luck!

Jim
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